Strategy

Linking your article appropriately has a positive effect on your SERP (search engine rating page). These links will endorse other sources, and show that you recognize other people's work. Hence, they increase the credibility and thereby the quality of your own content.

Enticing your visitors to become clients or customers is likely the very reason you have a website in the first place. In order to create CTAs that work for you, you have to identify what it is, you would like your visitor to do.

The headlines of online content have two functions, it's a powerful tool to show Google what the following article is about and it should grab your reader's attention; it either solves there problems or promises value.

In order to establish yourself as a brand that offers valuable content to your customers, consistency in layout and message is essential. The general layout of your blog or web page is the sum of all your work. Your overall message should be consistent. Your readers want to feel at ease on your site. You don't want to make them guess what it is you have to say, and, most importantly, you don't...