Strategy

Imagery - Convey the Message

Images as lead magnet blog article by Virtual Wave Media
A picture says more than 1000 words. Sounds profane? It is, and it isn't. In a world of Instagram, Snap Chat and Pinterest visuals are the main draw for attention. Learn how to use them to enhance your content.

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Building Relationships with Links

Linking your article appropriately has a positive effect on your SERP (search engine rating page). These links will endorse other sources, and show that you recognize other people's work. Hence, they increase the credibility and thereby the quality of your own content.

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Meta Data

meta text as image for an seo article by Virtual Wave Media
Meta Data can be surmised as "behind-the-scenes" description of data that you're introducing to search engines. Its job is to optimize your content's visibility on the web.

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Enticing Call-to-Actions

CTA to illustrate article about how to use ctas by Virtual Wave Media
Enticing your visitors to become clients or customers is likely the very reason you have a website in the first place. In order to create CTAs that work for you, you have to identify what it is, you would like your visitor to do.

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Writing Relevant Content

content writing seo blog article Virtual Wave Media
Writing content for a website can be and often is as daunting as the feared empty page in front of us. We know it needs to be enticing, targeted, not too short, not too long - in a nutshell the pressure rises. Learn how to break it up in managable pieces.

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Captivating Titles

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The headlines of online content have two functions, it's a powerful tool to show Google what the following article is about and it should grab your reader's attention; it either solves there problems or promises value.

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Keyword Optimization with Searcher's Intent in Mind

keyphrases flat with monitor and keyboard
Focussing on your target audience and their problems is 'key' to define keywords or phrases that lead to your website. Here is how you identify and use them.

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The Layout of your Website

Ruler Icon indicating Layout focus of content and seo strategy
In order to establish yourself as a brand that offers valuable content to your customers, consistency in layout and message is essential. The general layout of your blog or web page is the sum of all your work. Your overall message should be consistent. Your readers want to feel at ease on your site. You don't want to make them guess what it is you have to say, and, most importantly, you don't...

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Publish your Content Effectively

megaphone icon to pitch your article virtual wave media
Pitching like a Pro In a way, pitching the article you just wrote will be one of the most important aspects of your content creation. After all, the best content might not be found if it hasn't been marketed well. We've covered the most obvious place to market your blog: on your website. However, you shouldn't stop there. Use Social Media to spread the word and to increase traffic to your site...

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